POWERFUL PLAN

We offer one of the most powerful and comprehensive marketing programs for attracting buyers and getting homes sold. In addition to our industry-leading online strategy, we use a proven combination of traditional and cutting-edge methods to showcase your home.

National brand advertising
Online advertising
Targeted one-to-one Social media advertising
Direct print and email marketing
Media relations/public relations
Yard signs
Professional quality photography
Promote at broker meeting
Hold open house
Create rich and bold content to attract buyers

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CBx BUYER PROFILE

For your home’s marketing to be effective, it needs to reach the right audience. That’s where CBx comes in. An innovative tool developed exclusively for the Coldwell Banker® network, CBx uses big data to analyze your market, your neighborhood and more—then presents a profile of the most likely buyer for your home.

CBX DATA INCLUDES

Median Age
Average Education Level
Homes with Children
Average Family Size
Median Commute Time
Average Household Income
Median Mortgage Debt
Increase in Residents’ Income

INFORMATION USED

IN HOME SEARCH

(Percent of Home Buyers)

PRINT ADVERTISING

While online advertising remains the most effective way of reaching home buyers today, in some instances it may be beneficial to incorporate print advertising as well. We have relationships with key regional and local publications that enable us to showcase your property in the most effective way and generate maximum interest.

CUSTOMIZED MARKETING SERVICES

Our Staff:
40+ years of combined marketing and design experience.
Regional full-time Marketing Designers, Digital Media Specialist and Brand Ambassadors.

Our equipment:

Adobe Creative Suite and Microsoft Office.
Photography/video studio.
Xerox® color printer / scanner / booklet maker.
Triumph® cutter & MBM Corporation® tabletop folder.

Some of our services:

Print on-demand property marketing materials
Property business cards, flyers, postcards & brochures
Customized signage & property advertisements.
Direct mail campaigns.
Property Magazines.

PLUS MUCH MORE!!          

backgroundneew

Customers are 4X more likely to watch a video about a product than read about it.

Why Go Digital?

With traditional real estate marketing, you can’t track anything. What good are your ads if you can’t prove they work? At Coldwell Banker Schmidt Family of Companies, we utilize digital, social, and video marketing to get our message out in the best way to the most people. We highly target our audiences so only the people we want to see our ads see them; no dollar is wasted. Plus, we can track anything and everything! Marketing is changing, and we’re leading the way

of senior executives share work related videos with colleagues weekly.

of all online traffic is spent
watching video.

is the boost your open rate receives when using “video” in your subject line.

of people watch
videos everyday.

The Coldwell Banker Schmidt Advantage:

70+ Office

CBx

Mobile First Ads

Social Media

Global Luxury

Listing Syndication

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BRING MORE BUYERS

Have you ever wondered who handles transferring employees when a corporation needs to move them? We do! Our dedicated relocation department helps thousands of relocating, transferring and other special groups of buyers each year.

CARTUS BROKER NETWORK
Cartus Relocation is one of the largest relocation service providers in the world, providing services in 165 countries and to more than half of Fortune 500 companies. As a principal broker in the Cartus Broker Network, we receive thousands of incoming buyer referrals annually.

USAA REAL ESTATE REWARD NETWORKS
Thousands of active and former military members and their families rely on us for real estate services through our status as a preferred USAA Real Estate Rewards Network broker.

WHERE THE BUYERS ARE

While buyers use a variety of resources to research properties for sale in their area, the vast majority find their new home online and with the help of a real estate professional.*

HOW BUYERS SEARCH FOR HOMES

Online 95%
Real Estate Agent 92%
Mobile Sites and Apps 72%
Open House 50%
Yard Sign 49%
Online Video 36%
Print Newspaper Ad 16%

*2016 National Association of Realtors Profile of Home Buyers and Sellers

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#1 BRAND ONLINE

Home buyers are online—and one real estate brand gets more of their attention than any other.

The Coldwell Banker® brand is the #1 most-visited residential real estate brand online.*

*comScore, Jan. 1–Dec. 31, 2016

COLDWELLBANKER.COM

ColdwellBanker.com attracts the highest quality leads and converts them more effectively.

ColdwellBanker.com had over 575,000 leads in 2016.

The Coldwell Banker® brand has the highest conversion rate in the industry.

Mobile devices account for half of our traffic.

Source: Coldwell Banker Leadroute

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ON THE WEB

Millions of unique visitors.
Websites built for mobile platforms.
Agent promotion within company websites.
Listings on brand YouTube channels.

MICHIGAN
CBGreatLakes.com

U.S. VIRGIN ISLANDS
ColdwellBankerVI.COM

#1 ON SOCIAL MEDIA

The Coldwell Banker® brand is the most influential residential real estate brand on social media*, with an impressive presence designed to engage, inform and connect with today’s home buyers and sellers.

YouTube.com/coldwellbanker
2017 video views: +196%

coldwellbanker.com/blog
2017 Blue Matters visits: 1.6 million

*Klout, December 31, 2017.

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INTERNET MARKETING ADVANTAGE

Your home will be shown on multiple websites, including the most-visited real estate websites in the world, putting it in front of potential buyers everywhere. Our comprehensive internet marketing strategy includes displaying your home with a detailed description and multiple photos on the most-visited real estate websites.

THE POWER TO PREDICT THE BUYER’S FUTURE

Once a potential home buyer is on my Zap® Platform, I can focus my efforts and resources on those who are poised to purchase.

Automatically track and aggregate home buyer’s online behavior!

Pinpoint buyer’s desired!

Home style
Neighborhood
Price point
Location

Buyer scoring will analyze activity and alert to make direct contact when they are ready to transact!